I <3 Electro

I’ve been going to France since about birth, and since I can remember, Electronic music has always had a strong influence on the European party scene. When you watch MTV in Europe, the majority of the music videos played are in fact Techno, House or Dance music. If the random hit made it over to the States, it would usually be labeled “euro trash.” But times are changing…

Electronic music is now the new thing. People who would have never associated the word “house” with a type of music rather than a structure are now becoming fans of the latest wave of alternative electronic music. During highschool, I would only go to the Roxy on Sunset to see rock bands, but when my friend invited me to go see the very popular and one of my personal favorites, MSTRKRFT, I couldn’t turn it down. I was so intrigued by the thought of hearing electro in such a small venue and on a stage where musicians with guitars usually stand, not with head phones and in front of a laptop. When we got there the line was down the street and luckily I saw someone I knew right at the front that let us cut. When finally let inside, I had never seen the Roxy so packed. Every inch was filled with someone hands in the air, bumping their whole body to the music. It was an insane night and I was amazed by how much support these non-europeans were giving them.

Another example is the Daft Punk mania that has made its way over to the States as well. Daft Punk has been around since the 80s. They reached significant popularity in the 90s in Europe, but since their performance at Coachella in 2006, it seems like the whole world loves Daft Punk. I see Daft Punk bumper stickers now, and they jh=ust released their live album due probably to their sold out concerts all over the world. I have seen them twice and I can most definitely say that Daft Punk, Coachella 2006 was one of the most amazing experiences of my life. Everyone was losing their mind on how great they were. It definitely went down in history.

So the electro trend has definitely caught on. Clubs in L.A. even have electro themed nights. Hip Hop seemed to always be the choice before but not anymore. Names like Boyz Noize, Toxic Avenger, D.I.M, Steve Aoki, Surkin, Digitalism, and many many many more are coming to town!